Product Designer
UI / UX • Systems
I craft scalable UX-driven design systems, product experiences, and conversion-focused websites. 18+ years of experience collaborating with startups and enterprises to ship measurable outcomes.
User-first interfaces, wireframes, prototypes and systemized design libraries for consistent product experiences.
Learn moreEnd-to-end mobile and web app experiences optimized for engagement, conversion and accessibility.
Learn morePerformance-focused website interfaces with production-safe HTML/CSS systems for smooth deployments.
Learn moreI focus on building product thinking into design. Working across startups and established teams, I help turn product strategy into usable interfaces and scalable design systems. My process blends research, prototyping, and measurable user testing.
Design is a system discipline. I prioritize measurable outcomes — from reducing user friction to increasing task success rates. I teach teams how design and engineering can ship faster with fewer reworks through living design systems.
Designing a modular dashboard system for monitoring metrics, with component-level accessibility and responsive controls.
Streamlined onboarding to improve activation metrics — A/B tested microcopy and progressive disclosure patterns.
Performance-first landing experience built to increase conversion and lower bounce for organic traffic.
"Delivered a solid design system that scaled across teams. Clear process and results — increased task completion by 21%."
"Great collaborator. Fast prototypes and pragmatic UX that helped our team ship faster."
"Clear product thinking and excellent delivery. Our user engagement improved significantly."
For enquiries, project scopes or workshops reach out — I respond within 48 hours on working days.